Marketing Associate

Hidden Leaf GamesApply for this Job
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This role is a part of the UK government's Kickstart Scheme and is only applicable to 16 to 24-year-olds in the UK who are not in education and are currently claiming Universal Credit. Click here to view more Kickstart placement opportunities.

September 14, 2021
Full Time

Hidden Leaf Games is an indie game development studio founded with the mission of delivering a world-class experience that focuses on competition, progression and social play. We believe games are meant to be played together, regardless of skill level or platform. At our core, we’re players who deeply value the social and community interactions that competitive moments  have to offer. We believe that competitive games create lasting moments and are committed to recreating that experience for others to enjoy.

As the Marketing Associate reporting to the VP of Publishing & Marketing, you'll join a small, tight knit marketing team on the cusp of a global game launch. You’ll play a key role in creating and launching marketing campaigns for our in-development 3v3 Action MOBA game, FANGS. As a core gamer, you intuitively understand what resonates with the core gamer audience. You’re a digital native who can easily discern between “authentic” and “cringe”. You’re process minded and able to manage complex projects proactively. Your understanding of player expectations and team capabilities will make you a critical bridge between the marketing and development teams.


  • Engage with players where they are (platforms, channels, events) as a representative of the Hidden Leaf development team and member of the FANGS community
  • Establish the high level strategies and tactics needed to engage the pre-launch community, grow the community through launch, and sustain for years to come.
  • Develop the tools needed to help the Hidden Leaf team engage with the FANGS community, advising the team on player sentiment, needs, behaviors, and trends.
  • Build out and manage programs to identify and support future FANGS endemic influencers and community content creators.
  • Partner with key production and marketing stakeholders to establish how FANGS content & communications should be served up to through community channels.
  • Advocate for the development of community focused features within the FANGS roadmap.
  • Create and manage measurable social media campaigns to grow channels, increase positive engagement, and improve channel health.

Required Qualifications:

  • Experienced: You have at least one years’ experience in video game marketing or equivalent project experience.
  • A gamer through and through: You know and love core competitive games. You don’t need to be top 100 on any global leaderboards, but you understand the deep game mechanics needed to get there.
  • Proactive self-starter: You're a highly-motivated independent thinker who'd rather ask for forgiveness than permission.
  • Tactical Marketer: You have a good gut sense of how to communicate specific messages through creative executions, and the process knowledge to direct the production of that creative.
  • Collaborative: You relish a brainstorm, level-up through constructive criticism and positive feedback, and work with cross-functional teams to get the best outcome.

About Us

We're a venture-funded game studio based across the world looking to create games meant to be played with anyone, anywhere. Our mission is to create core PvP games that focus on competitive mastery, core progression and social play. If you're looking to join a team that allows tons of creative freedom, ownership and moves fast, please apply!

We're hiring VFX artists, engineers, marketing associates, and producers. Click here to view (and share) all of our open roles.

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