Senior Brand Manager

Hidden Leaf Games
alert with exclamation point inside a cirle
This position has been closed.
Posted
August 8, 2022
Full Time
Anywhere
Remote

Hidden Leaf Games is an indie game development studio founded with the mission of delivering a world-class experience that focuses on competition, progression and social play. We believe games are meant to be played together, regardless of skill level or platform. At our core, we’re players who deeply value the social and community interactions that competitive moments have to offer. We believe that competitive games create lasting moments and are committed to recreating that experience for others to enjoy.

As the Senior Brand Manager, you'll lead a tight knit marketing/community team on the cusp of a global game launch. With the help of your team and key agency partners, you’ll drive the creation and execution of the launch marketing & ongoing product marketing campaigns for our in-development 4v4 Action MOBA game, FANGS. This leader will ensure FANGS becomes the next big global gaming phenomenon.

Responsibilities:

  • Create, lead and execute go-to-market, engagement & retention plans in close collaboration with internal and external partners across traditional and emerging channels, using all marketing levers.
  • Hire, nurture and direct a team of marketers as the needs of game communications and product marketing grow.
  • Manage and allocate the marketing budget in partnership with Senior leadership.
  • Work closely with the Community team to understand player perspectives and coordinate cross-functional campaigns.
  • Brief and manage external and internal partners to deliver high-performing creative marketing executions.
  • Advocate for the development of marketing focused features within the FANGS roadmap.
  • Develop our brand strategy, including positioning, key messaging, and visual identity that will stand out in the marketplace.
  • Stay up-to-date on market trends, platform requirements, and competitor marketing practices and capabilities.

Required:

  • Experienced: You have at least four years’ experience in video game marketing.
  • Demonstrated expertise in planning, developing, and executing successful marketing campaigns to bring a new gaming title to market.
  • Experience working with agency and creative partners.
  • Intimate knowledge of the global games marketing landscape, current competition, innovations, trends and how they impact our business.
  • Proactive self-starter. You're a highly-motivated independent thinker who'd rather ask for forgiveness than permission.
  • Start-up mentality. You’re willing to step into any marketing execution role needed as we build the plane in flight.
  • Excellent communication and project management skills to manage workflows across multiple internal and external teams.
  • Ability to analyze game and marketing KPIs, interpret data, and drive recommendations

Desired:

  • Experience specific to both PC and Console marketing.
  • Experience in always-on, live service game product marketing.
  • Deep player empathy. You don’t need to be top 100 on any global leaderboards, but you understand the mentality of the gamers who aspire to.
About 
Hidden Leaf Games

We're a venture-funded game studio based across the world looking to create games meant to be played with anyone, anywhere. Our mission is to create core PvP games that focus on competitive mastery, core progression and social play. If you're looking to join a team that allows tons of creative freedom, ownership and moves fast, please apply!

hidden leaf games banner
Featured Game
s
Recent
Marketing, PR, & Community
jobs
Thank you for joining! New issues are sent every Wednesday!
Oops! Something went wrong. Please try again.