Acquisition Manager

Lumi Interactive
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This position has been closed.
June 6, 2022
Full Time
$115k to $125k AUD

🌿 About Lumi Interactive:

Our mission is to help every woman find a moment of relaxation in their day, building self-kindness and mental resilience on their own terms.

We’re a team of game developers building Kinder World to achieve this goal - a comforting game of houseplants, healing and practicing kindness. Our goal is to create a new category of wellbeing game, building mental wellbeing and resilience skills through joyful play.

Our female-founded team has launched the alpha version of Kinder World to hundreds of thousands of players, and we’re now entering an exciting period of growth.

🌿 What makes us special?

❤️ We care about your career. We’ll craft your role to suit you, and help you actively grow toward your goals!

✨ You're in charge. We believe in your ability to make independent decisions, and we will empower you to impact our direction.

🌏 You’ll work in the way that fits you best. We’re HQ’d in Melbourne, Australia but can work with remote superstars anywhere, embracing workplace flexibility.

🚀 You’re helping us grow from a sprout to a flower. We're entering an exciting period of growth with an unannounced partnership. Big moves are happening!

🌿 What’s the role?

This role owns the acquisition strategy for Kinder World. You’ll be responsible for our paid marketing efforts including paid user acquisition, as well as supporting app store optimisation and organic marketing efforts with the rest of the team.

With plenty of opportunity for creativity and experimentation, this will be a rewarding role for someone that would love to share the experience and purpose of Kinder World with millions of players worldwide! ✨

Responsibilities will include:

  • Actively set strategy, manage, optimise and report on our paid user acquisition efforts
  • Give direction to develop a wide variety of creatives (images, video etc) with our in-house Marketing Content Creator
  • Proactively lead and suggest new initiatives to scale our marketing spend, such as new platforms, tools or approaches to player acquisition
  • Focus on learning and applying UA best practices with ongoing study of industry trends, including on-the-job training with UA consultants and other learning resources

🌿 To be effective, we believe you need to:

  • Have experience with paid user acquisition, ideally in the games, software or app space
  • Be excited by the purpose, visual mood and style of Kinder World
  • Have a grown mindset and an enjoyment of data-informed decision making
  • Manage both free-from, ‘go wild!’ kinds of briefs with a lot of experimentation, as well as more specific and directed briefs based on the needs of your team
  • Be passionate about studying industry trends, learning new tools or marketing practices (both inside and beyond games) to bring into your own work
  • Have a true love for cross-functional collaboration (both internal and external), including work with marketing and production teams, influencers etc
  • Have excellent communication and professional relationship skills

We celebrate our inclusive work environment and welcome members of all backgrounds and perspectives to apply. At Lumi Interactive we're committed to developing and upholding an inclusive, transparent, and comfortable environment for all.

We aim for a clear recruitment process and barrier-free work environment for successful candidates. If our work team requires any accommodation, we work with them to meet accessibility needs.


This annual salary for a full time employee in this role is expected to range between $115k AUD and $125k AUD, based on experience. We also provide a monthly ‘creativity allowance’ to experiment and learn with your co-workers.

How to apply:

Please apply using the linked form, with a resume that has at least 2 professional references listed. Please also upload a cover letter document or some way of introducing yourself, and we’ll get back to you soon. 👍

🌿 About Kinder World

Kinder World is a game of houseplants, healing and practicing kindness.

In a relaxing and lush atmosphere of their own design, playing Kinder World gently improves the way players treat themselves. To take care of plants in-game, players complete small gentle activities like gratitude, stretching or breathing exercises. By sharing supportive messages and plant cuttings, players practice being kind to each other and contribute to the growth of the world-wide Community Tree.

👋 Amanda from Lumi Interactive recently joined us in the Work With Indies Discord for a wonderful conversation about how she landed her job as Community & Senior Support Associate, how Lumi Interactive is supporting her growth, and a few tips on what they look for in their applications. You can read a recap of our conversation here.

Know someone that might be a fit for this role? Please share and retweet to help bring this game into the world.

Marketing, PR, & Community
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