Brand Manager

Neon HiveApply for this Job
Posted
March 29, 2021
Full Time
Anywhere
Remote
ยฃ35-45k

We are looking for a Brand Manager!

You will be a key member of the team, overseeing the roll out of campaigns and working with the internal and external teams to make the magic happen.

You will be the internal champion of the games and clients we represent, making sure all areas of your marketing plans are running in tandem and delivering results. We are looking for someone who loves a spreadsheet, can network their butt off and is comfortable pitching ideas and plans to decision makers.

Recently we have worked with the likes of SUPERHOT, Revolution Software, Dovetail Games, ustwo games and Wolfeye Studios to name a few ๐Ÿ˜Šโ€

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The important bits.

โœ๏ธ This role would suit someone who is in a product manager role and wants to get more involved in branding. This position offers a lot of autonomy and will allow you to really put your stamp on the marketing campaigns you create.

๐ŸŒˆ All qualified applicants will receive equal consideration without regard to age, race, colour, religion, sexual orientation, gender identity or expression, or disability - please apply if you're interested!

๐Ÿš€ The role is remote and open to anyone who can work during UK daylight hours.

โฐ Full time. Core hours are Mon-Fri, 9am-5pm UK time.

๐Ÿ’ธ Salary range: ยฃ35-45k

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๐Ÿ’œ Benefits include:

  • Flexible working hours
  • Free copies of the games we work on
  • Company pension scheme
  • 28 days holiday allowance with extra time off at the end of the year for the holidays.
  • 5 no-questions-asked mental health days
  • Budget for staff training
  • Monday morning coffee social before we start the week

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The Role

๐Ÿ“‘ You will take ownership for the creation and execution of product marketing plans for our clients, becoming the champion of the product within the team and externally. You will work with the client, contractors, PR and Community to deliver unique integrated marketing plans.

๐Ÿ“‘ Work with the team and clients to develop messaging and positioning for the games that best sell it to the target audience.

๐Ÿ“‘ Oversee marketing deliverables - this includes planning and asset briefing, facilitating press opportunities and making adjustments to plans where needed.

๐Ÿ“‘ Ensure all game campaigns are effectively managed and results and updates are shared with clients and the internal team regularly.

๐Ÿ“‘ Create polished documentation to communicate the games effectively to clients, partners and the internal team. This also includes facilitating pitches for internal and external partners, licensors and game promotional tools etc.

๐Ÿ“‘ Analyse and report on performance throughout the campaigns to inform the clients of our progress and to influence current and future activity.

๐Ÿ“‘ Proactively monitor the games marketplace to understand game audiences, competitors, and changes in the industry. Informing the team on best practises and sharing insights with clients.

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A successful candidate will have...

๐Ÿ‘พ Previous experience with entertainment product marketing. Experience within the gaming industry would be a huge asset to your application; however, if you have the product marketing experience and are impassioned about games, weโ€™d love to hear from you too.

๐Ÿ‘พ A history of creating and executing inventive marketing strategy to bring a diverse range of titles to market.

๐Ÿ‘พ An analytical mindset, with the ability to read data, market trends and user feedback and translate that into compelling messages and actionable plans.

๐Ÿ‘พ Exceptional communication skills and a natural ability to influence and network with ease.

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Must-haves

โญ Positive attitude, engaged work ethic, and the ability to work in a highly collaborative team environment.

โญ Be excited and curious about the industry. Marketing is an ever changing discipline, and it is even faster in games. We want someone who seeks out new knowledge, revels in the challenge and will spearhead new approaches.

โญ Be creative. Not all campaigns will go to plan and some games require more creative approaches than others, so we need someone who can pivot and suggest new ideas and solutions.

โญ A track record of bringing products to market with strong marketing results.

โญ Highly organised, with experience in using project management tools (we use Asana, G Suite and Slack primarily).

โญ Have excellent communication skills, both written and verbal, in English.

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What will make you stand out

  • Experience of working with a wide selection of games. Variety is the spice of life and we never know what our clients will throw our way. Knowledge and appreciation for a wide range of games is very important to us.
  • A large personal network within games will allow you to do your job more easily, and create opportunities for the projects we work on.
  • A desire to experiment and put your stamp on the campaigns we run. We don't take a cookie cutter approach; each approach is as unique as the game.
  • A demonstrable passion for the games industry and improving it.
  • Although we as a team play a lot of games, you in no-way need to be a โ€œhardcoreโ€ gamer to be great at this role.

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๐Ÿ’Œ Want to apply? Fill out our application form ๐Ÿ’Œโ€

โ€๐Ÿ‘‰ Closing date is 6pm, Mon 28th April๐Ÿ‘ˆ

Your cover letter is extremely important. Don't just tell us about your experience, we want to know who you are and why you want to work with us. Please, donโ€™t tell us that you played Mario 64 as a kid. ๐Ÿ™โ€

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Why work at Neonhive?

Neonhive is a boutique PR & Marketing agency who specialise in video games. We're a growing team who are in it because we love what we do. We love the buzz of a job well done and are excited about working on a wide range of games.

At Neonhive we believe that by offering friendly, accessible and transparent marketing support, we can create meaningful relationships between the developers and their audiences, and ultimately make those games more profitable. Our goal is to educate the developers we work with to give them a better understanding of marketing, and empower them to create more sustainable and successful titles for years to come.

As a group we're passionate about improving the industry and you'll often see us sharing and taking part in initiatives designed to do just that.

You can find out more about us at www.neonhive.co.uk or follow us on Twitter and Instagram <3

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F.A.Q

Q. I have a notice period. When would we need someone to start?

A. The start date is flexible but we have some great projects that we'll need help with soon so we'd rather not wait more than a month or two to get someone in.

Q. Once the COVID situation improves, will you want the team to be office based?

A. No, we all like the flexibility of working remotely so that is unlikely to change. The whole team is currently remote (Glasgow, Essex, London, Brighton).

Q. Is this a contractor role? Will I need to register as a freelancer with HMRC?

A. For UK candidates this will be a PAYE salaried position. For international applicants this will be a contracted role.

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More about us!

Neonhive is boutique PR & Marketing agency who specialise in videogames. Everyone on the team has been in the industry for some time with experience in AAA game publishing, indie game publishing and events.

At Neonhive we believe that by offering friendly, accessible and transparent marketing support, we can create meaningful relationships between the developers and their audiences, and ultimately make those games more profitable. Our goal is to educate the developers we work with to give them a better understanding of marketing, and empower them to create more sustainable and successful titles for years to come.

The core team is small but mighty, with just three of us, but we collaborate regularly with freelancers and other agencies. As a group we're passionate about improving the industry and you'll often see us sharing and taking part in initiatives in the industry designed to do just that. For example: Korina is currently part of the very excellent Limit Break Mentoring programme and Geo is an ambassador for Safe In Our World, the games industry mental health charity.

We're also big nerds. Matt and Geo are currently obsessed with skateboards (I wonder what game kicked that off?) and Korina breeds insects in her spare time (yes really).

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Got any questions? Email us at jobs@neonhive.co.uk or reply to this tweet.

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