Growth Manager

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This role is a part of the UK government's Kickstart Scheme and is only applicable to 16 to 24-year-olds in the UK who are not in education and are currently claiming Universal Credit. Click here to view more Kickstart placement opportunities.

December 28, 2021
Full Time

Do you want to join a company that tripled its playerbase last year, and help us keep that growth rate going?

Do you want to help grow a game that already has best-in-platform retention, so players you bring in the door are likely to stick around for good?

Are you excited about doing growth work on a rapidly-emerging platform? Do you like low-hanging fruit, a.k.a. fresh growth channels no one else has yet tried to optimize?

If so, you should join Playmake as our first Growth Manager.

Who are you?

You’re a professional growth manager. You have:

  • A strong grasp of growth math: Month-over-month organic growth = (M1 retention + monthly viral coefficient - 1) should be second nature. You should know the most about how to model and analyze user growth of anyone you know.
  • Experience with a wide variety of high-volume, repeatable growth channels, such as ad networks, referrals, influencer-automation platforms, etc. 
  • The ability to quickly explore the potential of new growth channels for consumer apps, and just as important, how to quickly declare them viable or non-viable. Consumer experience is required; experience with games specifically is not.
  • The ability to manage proven growth channels, optimizing performance of channels that show early promise.
  • Experience integrating growth channels into the product, using in-product rewards, sharing features baked into core user flows, etc.

Note that this isn’t a list that an HR person put together by Googling; this is the internal rubric we use to evaluate candidates.

Who are we?

Playmake is dedicated to making the best games on Roblox.

Our mission is to learn, better than anyone else, what this emerging audience wants. The best gameplay- and metagame-design patterns for these games – uniquely 3D, multiplayer, and casual – are just waiting to be discovered.

We’re growing fast. Around 3.5 million players a month play our games; we more than tripled our playerbase in the past 12 months.

We decentralize decision-making as much as possible, giving individual team members latitude to prioritize, design, and implement their own projects.

We are fully remote, with team members on 4 continents. You can work from anywhere with an internet connection.

How to apply

No cover letter is required. Please instead email the following to growth DOT manager AT playmake DOT games:

  • A resume or LinkedIn profile (we need to know what products you’ve worked on growing, and what you did to grow them)
  • Short (~1-paragraph) answers to the following:
    • Tell us about a time that you put significant effort into testing a new growth channel and it didn’t have the impact you predicted. Be as specific about performance metrics as you can.
    • Let’s say you only knew the conversion rate of campaigns in a channel; you didn’t know which campaigns or channels a player arrived from when they arrive in-game. How would you evaluate the effectiveness of this channel?
    • What in-product virality tactic (that you’ve first observed in the past 12 months) do you most wish you had come up with? This can be from games, non-games consumer, or even SaaS.

While we cannot guarantee a response, our CEO reads every application personally. We hope we get the chance to talk to you.

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