Channel Marketing Lead

The Game Band
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This position has been closed.
Posted
June 28, 2022
Full Time
Anywhere
Remote

Our Values

The Game Band is dedicated to making games that reflect the diverse world we live in, which means fostering an environment and community that reflects our world too. We hold ourselves to a high standard when it comes to ensuring our company is an inclusive, respectful, and welcoming place to work.

The Role

You are a passionate storyteller with a keen eye on channel performance. You are comfortable conceptualizing innovative campaigns that generate demand across social, ASO and owned channels. You get excited when crafting content strategy — anything that involves distribution, optimization and flighting campaigns. You thrive in a cross functional environment. You enjoy working with a diverse group of individuals who bring their unique experiences with game design, storytelling and engineering.

As Channel Marketing Lead, you will:

  • Own, monitor and report on marketing placements and brand accuracy
  • Craft an integrated social media + search optimization strategy across titles
  • Setup creative briefs, manage assets and allocate traffic priorities across channels
  • Own the reporting pipeline and provide executive updates around user acquisition and re-engagement
  • Own the product page experiences for mobile (App Store, Google Play, Steam)

We’re looking for someone with:

  • 3-5 years of channel/content marketing experience in the gaming industry
  • A passion for creative storytelling
  • A proven track record of generating demand across Twitch, Tiktok, Twitter and Instagram
  • Proficiency in campaign flighting using SMM platforms
  • Strong design principles when crafting communications
  • Fluency in understanding and leveraging analytics to inform content and channel strategy
  • Skilled in long-form and real-time (immediate) campaigns alongside distribution strategies

How to Apply:

To apply, email us your resume and feel free to include any details about yourself that you'd like to share. We are accepting applications ongoing as of right now but check back frequently for deadlines and updates. As we grow we will be posting new positions, and we will try to respond to as many applicants as we can.

About 
The Game Band
the game band banner

The Game Band is a fully remote studio, currently making the popular internet sensation / cultural event Blaseball. Previously, TGB launched Where Cards Fall, winner of the Apple Design Award in 2020.

With Blaseball seeing viral success, TGB is excited to grow the team! We are hiring a number of key roles, looking for folks who will take ownership building systems and teams that will ensure a bright future for Blaseball.

If you aren’t familiar with Blaseball that’s ok; Blaseball is an absurdist, player-driven, browser-based fantasy “baseball” experience. It’s a simplistic simulation of a sport, where players can view, bet on, and contort the league’s rules via weekly elections. People Make Games has a great explainer if you want to learn more.

Our Goals

  • Continue to grow Blaseball’s player base in a sustainable way
  • Continue to explore themes of democracy, community, and collaboration
  • Expand Blaseball beyond a browser-based experience
  • Iterate on ethical and interesting ways to generate revenue while keeping the game accessible and available to everyone

What is it like to work on Blaseball?

Blaseball is Live in a way that maybe no other product is. We ship a whole new season, taking into account fan feedback and mobilization, and implementing new features and systems to drive the meta-story forward in real time.

For the first era of Blaseball, this cadence was extreme, so in the future we are designing a more sustainable cadence for the fans and ourselves.

We want to be very clear with applicants that they will not be expected to work 7 days a week. Just because Blaseball is online, doesn’t mean we have to be.

For technical / coding positions: it’s possible that at key times you will need to work Friday, Saturday, Sunday, Monday, due to the natural cadence of Blaseball. We occasionally have to set up the dominos over the weekend, so the next season (week) can play out. In these cases you will be allowed to, and indeed forced to, take a “weekend” during the middle of the week.

What benefits do you offer?

  • 100% employer paid health, dental, and vision insurance
  • 401k plan
  • Flexible hours
  • Remote friendly
  • Unlimited PTO

Thank you for considering The Game Band! Blaseball has an incredibly diverse and welcoming community, and we’re building a strong, diverse team to support it. We highly encourage you to apply. Even if you're not sure that you qualify, please contact us, we'd love to hear from you.

Play Ball,

The Game Band

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