Marketing Manager, VR

Vinci Games
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December 8, 2022
Full Time
United States

Vinci Games is an independent game studio building the next-generation of VR sports games. We're backed by the world's leading startup incubator Y Combinator and previously worked on leading IP at studios including CD Projekt Red, Oculus, and Disney. We’re passionate about building authentic sports games which intersect our passions for animation, game design, storytelling, music, and culture.

Blacktop Hoops is the world’s first competitive multiplayer VR streetball game. Chain together flashy dribble tricks, shots, and high-flying dunks to finish off opponents in epic games of arcade basketball. As a Marketer at Vinci Games, you'll play a vital role in building world-class VR consumer games.

We’re looking for an experienced Marketing Manager with experience planning, leading, and executing high-impact marketing campaigns for consumer audiences. You will focus on building and growing our social media channels and community of passionate VR hoopers while leading a variety of go-to-market campaigns. You’ll leverage data and player insights to craft creative, compelling campaigns that resonate with our community.


Examples of things you could work on:

  • Work closely with our product team on campaigns around messaging for major feature releases for our Alpha/Beta build
  • Design and iterate basketball focused video content for a variety of social campaigns for TikTok
  • Source user generated content from our player community to share in weekly social media campaigns
  • Plan and launch player contests across Discord, TikTok, Twitter, Instagram, and Facebook



  • Create, lead and execute go-to-market campaigns as well as engagement & retention strategies to drive player growth
  • Managing and growing communities across existing social channels including TikTok, Instagram, Twitter, and Facebook
  • Developing, designing, and editing engaging video content for use on social media, including (but not not limited to): videos, blogs, social posts, and live streams
  • Develop brand strategy, including positioning, key messaging, and visual identity that resonates with players
  • Collaborate with Product, QA, and Partners to ensure successful execution of integrated marketing campaigns
  • Create Come up with new techniques/channels to organically grow a passionate community from our existing player-base
  • Develop and maintain relationships with external partners (platforms, players, influencers, etc) to launch ongoing live-ops events and content drops
  • Oversee marketing campaign calendar and coordinate promotions on product milestones, content creators, and community opportunities
  • Researching industry and competitive trends for improving social media best practices



  • Passion for basketball, games, VR, and cultural trends
  • Thrive in fast-paced environments filled with ambiguity
  • Self-starter with a willingness to think outside of the box
  • Passion for games, entertainment, and current industry/cultural trends
  • Ability to work effectively by yourself or collaborate across all disciplines
  • Willing to rapidly iterate with the team, take constructive feedback, to formulate a well-drafted plan
  • Self-motivated, ambitious, and tenaciously curious
  • Thrive in a fast-paced environment filled with ambiguities
  • Excellent verbal and written communication skills
  • High energy, empathetic, and authentic


Bonus Points

  • Strong background in AR or VR Passion for eSports
  • Experience working on live service games



  • Work From Home with 100% Remote with Hybrid Opportunities
  • Paid Time Off (Vacation, Sick & Public Holidays)
  • Weekly Food & Snack Allowance
  • Paid Time Off (Vacation, Sick & Public Holidays)
  • Retirement Plan (401k with 100% employee matching up to 4%)
  • Stock Option Plan
Vinci Games

Vinci Games is an independent game studio with a fully remote team across the globe. It is a small team made up of veteran developers, artists, and designers from AAA PC games and animated film industries. Our team has worked for various titles and projects at CD Projekt Red, Electronic Arts, Dreamworks, and Oculus.

We’re focusing on creating immersive AAA-quality multiplayer VR sports games. We believe the future of AR/VR is social and that competitive multiplayer games are the key to creating immersive, replayable experiences. We aim to empower consumers to feel connected through games. We believe in building innovative gameplay mechanics which define new ways of play and interactivity in virtual reality.

Featured Game

Blacktop Hoops is a multiplayer VR basketball game inspired by streetball culture. Chain together flashy dribble moves, shots, and high-flying dunks in epic games against AI or players from across the globe.

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