Important Details
- Job title: Bebaamaajimod / Marketing & Communications Manager
- Location: US, Canada, Mexico, UK, Australia, New Zealand, Anishinaabewakiing – remote, 9am-5pm US Central Time office hours
- Employment type: Part-time contract (25-30 hrs/week, 5-6 months with potential for extension)
- Compensation range: $30-35 USD hourly for full contract fulfillment
Job summary:
Our ideal Marketing & Communications Manager is excited to raise awareness, promote, and foster a player community for our cultural adventure game Reclaim! Azhe-giiwewining on PC/Mac. We’re seeking an expert in compelling social writing, brand building, and campaign management to take the lead in driving visibility, coverage, and sales.
Ge-anokaadaman / What You’ll Do
Social Media & Community
- Create brand accounts and establish tone and voice guidelines
- Post engaging social content to drive conversation and game downloads/sales
- Proactively interact to media, creators, devs, and the public to foster relationships and build brand awareness
- Moderate our Discord server and keep members engaged
- Develop and execute campaigns around major beats that move new players to our store pages
- Craft effective targeted social media ads to promote our game and test reception
- Maintain a content calendar that allows input from team members
- Set up a newsletter and collaborate with team members to make engaging content about our game and Ojibwe culture
Creator Outreach
- Build and maintain a list of creators that are good fits for our game
- Foster relationships with creators on social platforms
- Craft thoughtful and compelling outreach copy and campaign strategies
- Reach out to targeted creators and secure coverage
Store Page Optimization
- Develop compelling Steam and itch.io pages for our game
- Publish Steam news/updates, upkeep Steam discussions, and coordinate visual assets/copy with team members
- Assist with ongoing store page editing and polish to entice new players
- Reach out to and collaborate with like-minded organizations and developers on store platforms
- Research and propose strategies that raise awareness and drive wishlists/sales
PR
- Write occasional press releases and utilize broadcasting tools such as PressEngine to distribute
- Maintain and contribute to our public press kit
- Assist with scouting out and submitting assets for digital events and awards opportunities
Team
- Meet team lead on a weekly basis to brainstorm and collaborate
- Report on community sentiment, player issues, and creator/press coverage
- Playtest our game, provide feedback, and be open to learning about Ojibwe culture from team members
Gekendaman / Skills You’ll Bring
Must have:
- Ability to fully run marketing and communications objectives as a trusted lead on the team
- Comfortable running Discord and social media accounts professionally, including YouTube, Twitch, TikTok, Instagram, Threads, Reddit, and Facebook
- Strong English communication skills, including approachable team communication and thoughtful marketing and social media copywriting
- Highly organized project management, including campaign planning and transparency of work with team members
- Initiative to propose ideas and proactively solve problems
- Game industry and Steam platform knowledge
- Familiarity with or commitment to learn about Ojibwe/Anishinaabe culture and North American Indigenous culture early on
Nice-to-have:
- Marketing background
- Existing network of game influencers and press contacts
- Video editing capabilities
- Reporting and analytical skills
- Interest in point-and-click adventure games
- Previous remote work experience
- Experience working with non-profit organizations
- Fluency in multiple languages
- Familiarity with Ojibwe/Anishinaabe influencers and audiences in US and Canada
Ge-gashkitooyan / Success Markers
- 30 days: Game playtested, social media accounts and Discord server set up and running, content calendar is live, first newsletter sent, creator list started, first press release and outreach prepared, press kit set up, Steam and itch.io store pages set up
- 60 days: Consistent social posts and active engagement, Discord community growth and sentiment gathering begins; improved newsletter traction, creator outreach begins, first press release distributed, digital events submitted to, store pages refined and updates posted, ad testing begins
- 90 days: Clear growth trends (wishlists, followers, conversation), established creator relationships, comfortable workflow and team collaboration, consistent organic coverage and sentiment reports, ongoing research for new marketing opportunities and collaborations
Grassroots Indigenous Multimedia (GIM) is a nonprofit organization established in 2000 by veteran tribal school teachers Mary Hermes (LCO Ojibwe community member) and Kevin Roach (Bad River Ojibwe) to aid in the efforts of the Ojibwe language revitalization movement through creating and distributing high quality indigenous language materials.
Using tech in innovative ways, Grassroots Indigenous Multimedia aims to help close the gap between those who are trying to learn and the speakers of our indigenous languages. Since our founding, we have developed a strong base of knowledge for documenting elder language and creating accessible learning media for language regeneration. We have developed over 20 picture books, based on Ojibwe conversational archives. In this way, we are re-creating but still responsive to the way past generations spoke and thought.
As of the summer 2022, GIM has been mostly involved in the development of Reclaim! (the video game) and the Reclaim! Ojibwe 7000 software. Some of our key staff are currently working through the University of Minnesota, in partnership with GIM.
We are currently 2.5 years into developing Reclaim!, a point-and-click adventure game about a young girl (Miskwaa) who falls asleep in the woods and wakes up in a dream place where time and place, the spiritual and the physical all blend together. Miskwaa must use her wits, her teachings and her Ojibwe language skills to find her way home.
