We’re looking for a hands-on, data-driven, and creative Growth Marketing Manager to work directly with Giancarlo Cappuccio in launching and scaling Zomvilles and future games.
You’ll help manage and drive paid and organic user acquisition across various platforms and help coordinate partnerships with influencers and collaborations.
This is a builder role: you’ll design and test growth systems from scratch to creative testing and ASO to lifecycle journeys and UGC programs, working side-by-side with the CEO to define and prove the marketing blueprint that future titles will follow.
Core Responsibilities
Growth & Acquisition Foundations
- Plan and execute small-scale UA experiments (Meta, TikTok, Google UAC).
- Report insights directly to the CEO; translate learnings into product and creative direction.
- Lead ASO (App Store + Google Play): titles, keywords, screenshots, icons, A/B testing.
- Partner with the Designer to produce 3–6 ad/social variants per week.
Lifecycle & Retention Marketing
- Set up onboarding, retention, and win-back journeys in OneSignal.
- Build and monitor retention dashboards (D1/D7/D30).
- Present retention and engagement insights weekly to the CEO.
Community & Social
- Work hand in hand with the social media and community manager to ensure alignment in the execution of UA strategies, growth and feedback from the community and ensure everyone is in the same page.
Influencer & UGC Collaboration
- Identify and brief 5–10 micro-creators per month.
- Manage content approvals and repurpose high-performing UGC as ads.
- Use platforms like Collabstr or Modash to scale collaborations cost-effectively.
Localization & Cultural Adaptation
- Oversee freelance translators for store and creative localization.
- Ensure humor-first tone remains consistent across markets.
Reporting & Strategy
- Maintain a weekly growth report (CPI, CTR, ROAS, and Retention).
- Recommend next-step experiments and budget adjustments based on data.
- Document all tests (Hypothesis → Result → Action) in the Growth Playbook.
Must-Have Skills
- 3-5 years of experience in mobile game marketing or UA.
- Strong hands-on knowledge of Meta, TikTok, and Google UAC campaigns.
- Familiar with ASO (AppTweak, AppFollow or similar).
- Experience running lifecycle campaigns (OneSignal, Firebase, Braze).
- Strong sense of creative direction and collaboration with designers.
- Analytical mindset — comfortable with data, dashboards, and KPIs.
- Excellent communication in Spanish and English.
- Passion for games and humor-driven marketing.
Great to Have Skills
- Experience with Discord and Social Community Building.
- Influencer or UGC marketing expertise
- Familiarity with roguelike or midcore game audiences.
- Video editing or motion design skills (CapCut, Canva, Figma).
- Experience with localization tools (Lokalise, Crowdin).
- Previous work directly with founders or small indie teams.
You’ll Work Closely With
- Giancarlo Cappuccio (CEO & Studio Lead): Strategy, budgeting, and creative direction.
- Motion/Graphic Designer: Creative production and iteration.
- Freelance Translators & UGC Creators: Localized content and authentic creator collabs.
- AI Tools: For copywriting, keyword ideation and creative work.
Why Join
- Work and partner directly with the CEO to shape the growth strategy of Zomvilles and future titles.
- Creative freedom to test bold ideas in UA, community, and humor-driven content.
- Work in a fast-moving indie environment where your impact is visible daily.
At Pixie Meta, we believe that games are more than just entertainment. They are immersive experiences that captivate, connect, and inspire. Our mission is to craft games that leave a lasting impact by blending rich storytelling with innovative gameplay
As a player-first game studio, we are passionate about creating worlds that feel alive, engaging, and rewarding. Whether through heart-pounding action, strategic depth, or emotionally driven narratives, we are dedicated to crafting unique and innovative gaming experiences that evolve with our players.
Our Approach
We approach game development with creativity, data-driven insights, and a deep connection to our community. Every feature, mechanic, and story we create is designed to enhance player engagement and provide meaningful experiences.
Our team is composed of visionary designers, skilled developers, and passionate storytellers, all working together to build games that resonate across different audiences and cultures. We thrive on collaboration, experimentation, and an unrelenting drive to create something truly special.
What We Stand For
- Innovation and Experimentation. We embrace creativity and take bold steps to introduce unique gameplay mechanics and compelling narratives.
- Player Experience First. Every decision we make is with the player in mind, ensuring that our games are not only fun but also deeply engaging.
- Community-Driven Development. We value the voices of our players and believe in creating games that evolve alongside their feedback.
- Data-Driven Design. We use analytics and player insights to refine gameplay, enhance engagement, and create experiences that truly resonate with our audience.
- Lasting Impact. Our goal is to craft games that stand the test of time, creating memorable experiences that players will return to again and again.
Join Us on This Adventure
Whether you are a player, a partner, or an investor, Pixie Meta is a place where innovation meets passion. We invite you to be part of our journey as we shape the future of gaming.
