R16 Interactive is a lean, high-caliber team building Tale’s Edge, a gritty action-adventure RPG set in a shared universe of dark, reimagined Grimm’s fairy tales. We’re part of the AA resurgence: grasping AAA polish while executing lean and in the open as an independent studio. We value hunger, bold ideas, and the grit it takes to make a game worth playing.

The Role:

We’re looking for a data-driven growth strategist who can turn audience attention into measurable momentum across YouTube, Discord, TikTok, X, Instagram, and beyond. You’ll be leveraging your expertise to continue shaping our current growth engine to scale awareness, deepen engagement, and convert curiosity into our committed community around Tale’s Edge.

Who thrives here:

• Community managers and marketers who live and breathe analytics but think creatively about content.
• Operators who can take ownership of both strategy and execution without needing a content calendar handed to them.
• Rational optimists — excited by potential, grounded in execution.

Responsibilities:

• Develop and execute platform-specific growth strategies that align with R16’s creative voice and audience goals.
• Track, analyze, and optimize KPIs across platforms — CTR, retention, watch time, conversion to wishlist/Discord/Patreon.
• Collaborate with executive leadership and our content pipeline to ensure maximum impact from every asset produced.
• Identify trends and cultural moments worth engaging in and act quickly to leverage them.
• Experiment with format, timing, and messaging to uncover breakout content patterns.

Requirements:

• Proven track record of growing social media channels and turning KPIs into meaningful audience and/or revenue growth.
• Demonstrated success with at least one gaming-related or entertainment property (indie, AA, or AAA).
• Strong understanding of platform algorithms, analytics, and audience behavior.
• Comfort collaborating with creative teams and adjusting strategy in real time.
• (Optional) Share a brief case study or before/after example of a project you grew, including metrics.

Additional Details:

• Location: Remote (Anywhere)
• Job Type: Part Time / Contract
• Experience: Senior (5+ years)
• Compensation: Competitive within global market bands