Location: Canada (Vancouver preferred) | Full-Time | Remote 

Reports to: Marketing Lead 

Start date: September / October 2026

The Role

We're hiring an Influencer and PR specialist to own creator and press programs for our clients. You'll build press and creator relationships from the ground up, run paid influencer activations, and shape the strategy behind both.

You should know how and when to activate a Twitch streamer, a YouTube content creator, and a TikTok creator, and be able to make that call for a specific game and a specific audience.

This role reports to the Marketing Lead and works closely with the social media and community team. It's client-facing, so you'll be presenting plans, and reporting results directly to the studios we work with.

What You'll Do

• Plan and execute ambassador, creator, and paid influencer programs, from talent sourcing and negotiation through deliverables, tracking, and wrap reporting
• Run organic creator outreach: sourcing the right creators, building real relationships, and getting games into their hands
• Build influencer and PR strategy for client campaigns, covering audience, platform mix, beat planning, copywriting and budget allocation
• Contribute campaign ideas. Ideation is a core part of this role, not something that happens after the plan is set
• Write press releases, pitch stories, and find earned coverage.
• Manage press relationships, coverage pushes, previews, embargoes, and launch beats
• Work cross functionally so creator activations and owned channels support each other
• Lead PR & influencer topics during client calls, present strategy, and turn performance data into clear recommendations

What We're Looking For

• 4 to 5 years of experience in influencer marketing, PR, or both, with games on PC, console, VR, or mobile
• A track record across organic outreach and paid influencer programs
• Genuine fluency in creator and livestreaming culture. You follow this because you want to, not because it's your job
• Judgment about platform fit, creator fit, and when a campaign idea isn't working
• Confidence in client-facing settings. You can present, push back, and keep a relationship healthy
• Strong organization across multiple campaigns and deadlines at once
• Legal eligibility to work in Canada

Nice to Have

• Experience working with platforms like Lurkit, Jestr, FirstLook, Streamforge, and others.
• An existing creator or press network you can activate
• Experience across more than one platform category, for example console and mobile
• Agency experience, or comfortable managing several clients at once
• French or another second language

Schedule and Travel

Client calls sometimes fall outside standard working hours. You'll need to take calls in PST, EST, and CST. We do our best to accommodate everyone's schedule, but some flexibility on your end is part of this role. Some travel may also be required for events, shows, and client visits.

Compensation and Benefits

• Base salary: CAD $75,000 to $85,000 depending on experience
• Uncapped commission structure for resigning clients, increasing value to existing clients, or bringing on new projects and games
• Health benefits package (including dental and mental health support)
• 2 weeks paid vacation
• Paid summer and winter studio closures (additional 2 weeks off)
• Flexible remote or hybrid work model for candidates in Vancouver only
• Collaborative, creative environment with room to grow

How to Apply

Send us an email with your resume, cover letter, and a list of games you have worked on.

Please note: this role is open to candidates legally eligible to work in Canada. While we operate as a remote-first team, candidates based in Vancouver are preferred.

Untitled Ad Labs is an equal opportunity employer. We are committed to creating an inclusive, respectful, and diverse workplace where everyone has the opportunity to thrive. We welcome applicants of all races, ethnicities, genders, sexual orientations, abilities, and backgrounds.