We’re CayPlay Studios, an indie studio led by a small, experienced team including one of the largest gaming creators on YouTube. We’re building multiple games and looking for a Senior Marketing Lead who can take full ownership of our marketing strategy across the studio.

This role is not about checking boxes. We want someone who can take a budget and go make things happen. You’ll lead marketing across both Steam and Roblox, building the roadmap, testing campaigns, managing freelancers, and helping define our long-term brand.

What We’re Building

WaterPark Simulator – A first-person sandbox builder launching on Steam. Players create over-the-top waterparks, ride their own slides, and explore others’ parks in multiplayer. We’ve got a dev team in place, momentum building, and a launch plan that needs a marketing expert to drive it.

Unannounced Roblox Game – A scavenging, collecting, and flexing game designed for high engagement and replayability. This is not your typical tycoon or simulator. It’s a social-first, status-driven experience with strong monetization potential and massive creator backing.

What You’ll Own

• Lead the entire marketing department for CayPlay Studios
• Create and manage full go-to-market strategies for both games
• Build and optimize campaigns to drive Steam wishlists and demo downloads
• Manage influencer outreach across YouTube, TikTok, and Roblox creators
• Plan and oversee paid ads (Meta, Reddit, YouTube, Roblox-sponsored ads)
• Lead our community growth across Discord, Twitter, and YouTube
• Oversee and manage Discord moderators, freelancers, and marketing contributors
• Work with trailer editors, copywriters, graphic designers, and growth contractors
• Set the overall marketing calendar and launch roadmap
• Help shape the studio’s long-term brand and content voice
• Report directly to the founder with full decision-making power on the marketing front

This is a leadership position with real ownership. You’ll set the vision, lead the team, and make key decisions as we grow. You won’t be micromanaged. You’ll be trusted to run the department.

You Might Be a Fit If:

• You have led the marketing and launch of at least one game on Steam
• You’re confident managing a team while also executing hands-on work
• You know how to drive and convert attention into action, especially around wishlists and demo downloads
• You’ve worked directly with creators or managed creator outreach
• You are familiar with the Roblox platform and audience, and are a quick learner even if you haven’t marketed on it yet
• You enjoy working independently and want to be part of a team with long-term ambition
• You’re organized, proactive, and excited to build a marketing machine from the ground up

Role Details

• Type: Full-time contract (40 hours per week)
• Rate: $5,000 to $8,000 USD per month depending on experience
• Location: Remote (timezone flexible, overlap with PST is a plus)
• Start Date: ASAP
• Growth: This is a leadership role with room to grow as we scale the studio