Marketing Manager

Serenity Forge
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June 9, 2024
Full Time
Boulder, CO or Remote
$55,000 - $80,000

We are looking for a Marketing Manager to lead marketing initiatives for our publishing branch. You will be working with a close-knit team of publishing staff, as well as external partners and vendors, to shepherd all marketing strategies and tactics.


Supervisory Responsibility

Directly oversee a team of marketing associates, specialists, and interns. Responsible for their performance evaluations, mentoring, and professional development.


Education & Experience

  • Minimum of 5 years of experience in a marketing leadership role, within the video game or entertainment industry.
  • Proven track record of successfully developing and executing marketing strategies in the indie game industry that drive growth.


Physical Requirements

The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

  • Prolonged periods of sitting at a desk and working on a computer.
  • Ability to travel to industry events, partner meetings, trade shows, or conferences as needed.
  • Fine motor control for typing, writing, and using computer peripherals.
  • Good visual and auditory acuity for presentations, meetings, and analyzing multimedia content.


Compensation and Benefits Offered

  • $55,000 - $80,000 based on experience and skillset
  • Full-Time, In person or remote
  • Prefer someone located in Colorado
  • Health Plan, fully covered
  • 401(k) Retirement Plan with Matching
  • Open PTO policy


Role Responsibilities

  • Collaborate with publishing staff and external development partners to develop, manage, and execute marketing strategies and timelines.
  • Monitor, analyze, and report on the performance of marketing campaigns, providing actionable insights and recommendations.
  • Work with leadership to create marketing goals, metrics, and creative direction.
  • Oversee and produce promotional assets creation, messaging, game trailers, portfolio strategy, social media & community strategy, and branding of both Serenity Forge and its individual products.
  • Coordinate effectively with external partners and vendors for trailer production, press relations, influencer relations, and events.
  • Balance multiple projects' marketing tasks, planning, and strategizing based on their respective marketing beats and release plans.
  • Proactively conduct marketing research in order to create actionable strategies and tactics.
  • Manage marketing budgets effectively and constantly seek out new ways to effectively utilize resources.
  • Performs other duties as assigned.


Required Skills and Experience

  • Ability to strive in a small team.
  • Ability to organize and prioritize multiple projects at once.
  • Ability to perform in a fast-paced environment.
  • Highly strategic, independent and proactive.
  • Excellent verbal and written communication skills.
  • Possess a creative flair with excellent eye for detail.
  • Proven ability to combine creative execution with data-driven approach.
  • Understanding, appreciation, and awareness of indie, artistic, and narrative games and their audiences.
  • Shipped multiple multiplatform games.
  • Minimum of 5 years of experience in a marketing leadership role, within the video game or entertainment industry.
  • Proven track record of successfully developing and executing marketing strategies in the indie game industry that drive growth.


Preferred Skills and Experience

  • Bachelor's degree in Marketing, Business Administration, or a related field. An MBA is a plus.
Serenity Forge

Serenity Forge, based out of Boulder, Colorado, develops and publishes meaningful games that challenge the way you think. We pride ourselves on the care and dedication we put into our work. Now is a great time to join a growing studio that seeks passionate team members to contribute to the next generation of great games. We've got some amazing projects in the works, and we want you to help make them even better!

We are a long-term driven studio that provides opportunities for new members to develop exciting skills, so don't be afraid to apply even when your current experience doesn't fit 100% of the job requirements!


Perks & Benefits

Take a look at some of the perks and benefits we offer to full-time employees below!

  • Close-knit Team. A close sense of comradery and dedication to our work.
  • 401(k). 401(k) retirement savings plan with generous employer match.
  • Health & Dental Insurance. Comprehensive medical plans including dental coverage for you to choose from based on your needs.
  • Generous PTO and Performance-driven Rewards. Whether you’re an efficient worker who values work-life balance or an extremely hard worker who gives 110%, we value and reward a wide range of employees.
  • Generous Holidays. Extended company holiday breaks.
  • Career Advancement. A growing studio with potential opportunities to greatly advance your technical, creative, or leadership roles.


Our Vision

We believe that video games can become a vital part of art, culture, and education. Ultimately, we are in the business of creating meaningful experiences and expanding peoples' horizons.

We also believe that video games can literally and metaphorically save lives. The video below summarizes the near-death experience of Serenity Forge’s CEO, Zhenghua Yang (Z), and how it motivated him to found Serenity Forge.

Featured Game

Slay the Princess - The Pristine Cut (Black Tabby Games) is a fully voice-acted horror tragicomedy featuring the impeccable talents of Jonathan Sims and Nichole Goodnight, with lovingly hand-penciled frames by Ignatz-winning graphic novelist Abby Howard.

NEEDY STREAMER OVERLOAD (WSS playground) is a “multi-ending ADV” depicting daily life with “OMGkawaiiAngel”, a young girl with a rather extreme need for approval attempting to become the #1 “Internet Angel” (streamer).

Welcome to a terrifying world of poetry and romance! Write poems for your crush and erase any mistakes along the way to ensure your perfect ending. Now’s your chance to discover why Doki Doki Literature Club Plus! (Team Salvato) is one of the most beloved psychological horror games of the decade!

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