Marketing Manager

AlterStaff Studio
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Posted
February 1, 2024
Contract
NYC or Remote
Remote

AlterStaff is building a game called “Yandere AI Girlfriend Simulator ~ With You ‘Til The End”.

It’s a first of its kind immersive interactive escape room game with a Yandere AI girlfriend, who is integrated using ChatGPT. You can discuss any topics you want with the highly intelligent AI NPC, and find a way to escape her room!

Since the game’s demo was released, it has garnered 800k downloads and accumulated over 200 million views in total on YouTube.

Embark on an unforgettable escape room adventure where you'll have to use all your wit and charm to convince the Yandere cat girl to unlock the exit door, or by uncovering hidden clues and solving puzzles.

We are seeking a talented and experienced Marketing Manager to join our dynamic team!

 

About the Role

We're seeking a Marketing Manager who can bring our AI games to the forefront of the market. This role involves crafting and implementing marketing strategies that resonate with our unique titles, ensuring they stand out in both of the mobile platforms & general gaming landscape.

 

Responsibilities

  • Develop detailed marketing plans and campaigns spanning pre-release, launch, and post-release phases for multiple video games.
  • Identify target audiences and devise innovative strategies to reach and engage them, especially on mobile platforms.
  • Collaborate with the development team to understand game features and updates, translating these into compelling marketing messages.
  • Craft unique identities and narratives for our games, distinguishing them in the market.
  • Analyze market trends and competitor strategies to identify opportunities for growth and innovation in mobile game marketing.
  • Coordinate with influencers and media partners to maximize game exposure and reach, such as Facilitate AB Testing using Facebook Ads.
  • Assist in establishing a pipeline for game/marketing media calendar.
  • Track and report on campaign performance, providing insights and recommendations to optimize marketing strategies.
  • Work closely with cross-functional teams to ensure a cohesive brand message and user experience.

 

Requirements

  • Bachelor’s degree in Marketing, Business, or a related field.
  • Proven at least 3 years’ experience in mobile game marketing, with a track record of successful game launches and campaigns.
  • Strong understanding of the indie game/mobile gaming market, current trends, and player behavior.
  • Experience with digital marketing tools and platforms, including social media management, Google Analytics, and advertising networks.
  • Excellent communication skills, both written and verbal, and the ability to craft engaging marketing content.
  • Creative thinker with the ability to generate innovative marketing ideas and strategies.
  • Strong analytical skills, with the ability to interpret data and make data-driven decisions.
  • Ability to work in a fast-paced, dynamic environment and adapt to changing priorities.
  • Capability to manage multiple projects simultaneously.

 

Additional Desired Skills/Experience

  • Self-motivated with the ability to work independently and lead marketing initiatives.
  • Passion for gaming, particularly in the mobile space.
  • Experience with community management and influencer partnerships.
  • Experience with AI generation tools (LLM, stable diffusion).
  • Skills in graphic design, Tensorflow coding or video editing are a plus.
  • Enjoys the challenge of marketing indie games and implementing unconventional strategies.

 

Join Our Team

At AlterStaff Inc., we’re not just creating games; we’re shaping unique experiences that connect and entertain people worldwide. By joining our team, you will be part of an innovative and forward-thinking company that values creativity, collaboration, and a passion for gaming. We offer a stimulating work environment, opportunities for professional growth, and the chance to work on exciting projects with a talented team.

If you are a driven and creative marketing professional with a love for game development, apply now to become a key player in our success story!

About 
AlterStaff Studio
Featured Game
s

Yandere AI Girlfriend Simulator ~ With You Til The End stands at the frontier of AI integration into gaming, marking its footprint as one of the earliest playable & published demos on the market that leveraging a Large Language Model to create a truly interactive 3D narrative environment which evolves and reacts to player inputs. It uniquely utilizes NLP (Natural Language Processing) capabilities within an AI NPC's actions, such as offering items, moving around, and sitting.

The integration of ChatGPT, a cutting-edge AI language model, introduces an NPC capable of understanding and responding to a myriad of topics, ensuring each gameplay is truly unique. Moreover, the AI's ability to display a range of moods and personalities infuses an unprecedented level of unpredictability and dynamism.

As such, we believe this project will set a precedent in gaming, interactive storytelling, and AI interaction, shaping future advancements in these domains.

 

Features

  • Immerse yourself in a truly unique gaming experience with absolutely no set script to follow
  • Negotiate with the complex and unpredictable Yandere cat girl, whose personality and moods will change from round to round
  • Your choices and conversations with the Yandere cat girl will have a significant impact on the game's outcome, so be strategic and think on your feet
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