Marketing Manager (Senior)

Hipster Whale
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September 13, 2023
Full Time
100k+ AUD

Hipster Whale is searching for a seasoned Marketing Manager to join our team! You’ll lead the marketing strategy of our studio & game titles and collaborate with the team to bring plans to fruition. The role will encompass crafting marketing strategies, managing social media, and handling PR & communications. As part of our creative and skilled team, you'll have the chance to unleash your creativity and analytical skills, helping us deliver the joy of Crossy Road to millions!

We are looking for someone Melbourne based or open to relocating, and you must possess a valid Visa allowing you to work in Australia. Preference will be given to candidates based in Melbourne. While we will consider highly experienced remote applicants, it's imperative that there is significant overlap with our core business hours.

We offer a hybrid work arrangement (with a minimum of 2 days per week in the studio) and support flexibility to accommodate individual needs where possible. This is a permanent position with a negotiable workload and schedule if full-time isn’t preferable for you.

We’re proud to have an inclusive work environment and encourage members of all backgrounds and perspectives to apply!



  • Build and execute marketing strategies for the studio and our games, to widen our audience reach and build wonderful experiences for our community 
  • Collaborate with external partners and platforms on marketing beats, content, and asset approvals
  • Oversee our social media strategy, accounts and partnerships 
  • Ensure positive relationships with our community, including players, media and industry peers
  • Write creative briefs and coordinate art asset requirements
  • Confidently edit copy for all press and marketing materials
  • Ensure marketing content and activities are aligned with brand guidelines and studio values
  • Support App Store Optimization and User Acquisition campaigns as required



  • 5+ years experience working in a games marketing role
  • Experience working in a team environment and a willingness to dive into additional tasks that might come up
  • Excellent written and verbal communication skills
  • Ability to independently manage multiple projects of varying priorities and timelines
  • Ability to set strategy, budget and assessment for marketing campaigns, and report on outcomes regularly
  • Enthusiasm for games and a good sense of humour!



  • Video editing experience using Adobe Premiere Pro (or similar)
  • Experience producing graphics in Photoshop (or similar)



Please send a cover letter explaining your interest in the role as well as a CV outlining your experience with [POSITION TITLE - YOUR NAME] in the subject line.

The email should include:

  • Your CV and a cover letter explaining your interest in joining Hipster Whale



  • Base salary is 100k+ AUD depending on experience and skills
  • The workload and hours are negotiable, depending on individual needs
  • We aim to move through the recruitment process as quickly as possible and will respond to all applicants regardless of the outcome. 
  • Due to the large volume of applications we receive, we’re unfortunately not able to provide specific feedback to each applicant.
  • Applications are open until filled
Hipster Whale
Crossy Road Banner

Hipster Whale is an entirely independent Melbourne based studio, founded in 2014. Hipster Whale’s first release, Crossy Road, was a viral success and has been downloaded hundreds of millions of times. Hipster Whale continues to make bright and funny games with broad appeal.

Hipster Whale released PAC-MAN 256 with Bandai Namco in 2015, Disney Crossy Road in 2016 with Disney, Piffle in 2018 with Mighty Games, and most recently Crossy Road Castle in 2020.

Work Culture

We offer flexible working conditions, a lovely light-filled office right near Flinders Street Station (don’t worry, we also have blinds if darkness is more your thing), and training and development opportunities. Team happiness and fulfilment is essential for our business to be successful, and we know that means a respectful work/life balance.

We are an equal opportunity employer and encourage diverse applications.

If you can tick most of the requirements for a role but not all, please do contact us. We are always interested to see candidates who could grow into an advertised role. Don't let the list of attributes scare you off if you feel a role is really you.

Featured Game
Crossy Road is the 8-bit endless arcade hopper that started it all. Collect custom characters and navigate freeways, railroads, rivers and much more. Join over 200 MILLION players worldwide and experience Hipster Whale's massive viral #1 hit!
Join the Crossy Road crew in this endlessly spinning cooperative tower climb. Bring your friends and see how far you can get. Keep climbing as high as you can! Every run is different!
PAC-MAN 256 is the maze that never ends. But the Glitch is coming for you… Challenge your friends with the local co-op multiplayer mode, up to 4 players. Waka waka on PAC-DOTS and stay ahead of the super-villain: The Glitch. Take on a new gang of revived retro-ghosts including Sue, Funky, and Spunky and Outsmart them with over 20 ridiculous power ups: Laser, Tornado, Giant and much more.
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