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January 13, 2022
We are searching for a Brand Manager to join Raw Fury.
We, the Furies, have run both small and large development studios, we’ve produced games, promoted them, and written about them. We’ve designed them, distributed them, and delivered them into the hands of fans. We are a mixed team of veterans and new talent. We have enjoyed success and survived through challenges. And now we follow our passion to help the next generation of developer magicians. To help them find success, be happy, and stay independent. And that's where you come in.
WHAT YOU WOULD DO FOR US:
Build strategic marketing plans. Think big. Tap into the core truths of a game, what makes it unique, fun or exciting. Gather insights from the market to inform your plan. Recommend go-to-market budget size and managing allocations. Set tone of voice and how we plan to talk about the game. Plan marketing tactics that align with the key strategies in the plan and make sure to set up marketing campaign timelines: when to drop key beats, assets, and support tactics.
Actually make that plan happen. Once you’ve got your plans in place, go forth and make the things to bring it to life. This includes maintaining game websites: adding new games, blog posts, steam posts, and updates after key beats. Identify video needs and edits, craft and deploy newsletters to support those key beats. Occasionally bring on speciality partners to support the campaign and manage project deliverables. Forging external partnerships, demoing at events, doing interviews - there is no limit here. Everybody gets their hands dirty at Raw Fury; there’s no room for middle-manager-types who can only delegate. You will have a team of supporting professionals but be prepared to do a lot of your own grunt work.
Coordinate with cross-functional teams. We operate in a flat structure with a variety of disciplines, and each have ownership over key parts of a plan. You must be able to effectively share plans, information, and brainstorms within a team setting.
Travel. Both domestic and international, sometimes with very short notice. We’re globetrotters over here when we´re not in the middle of a pandemic, so an up-to-date passport is a must.
A bunch of other things we’ll probably task you with later because we’re a small company and that’s just how we roll.
YOU MUST BE THIS EXPERIENCED TO GO ON THE QUEST:
You live video games. They are a passion, a hobby, and a career choice all at once.
You’ve done this ‘brand manager’ thing for a while. You’ll be expected to hit the ground running with skill points allocated in all the right categories. Extra points if you have worked on live-service games before.
You’re a self-starter. When nobody has given you a task, you look for one. We prioritizes making things happen over keeping some kind of schedule, so we're expecting that you'll lead your title’s brand marketing efforts on your own volition.
You love living in the cross section of data science and art. The best ideas come from somewhere in between, so you'll be the person that finds the best of both worlds.
You know your way around a few creative tools
If this sounds like you, and you’re interested in being a part of this funky endeavour and sky-high aspirations, hit apply.
We’re just people, man.Just people with an abnormal interest in games. Ok, actually it goes beyond that. All of us believe that games matter. They are the marriage of art and craft. They can elevate, change, entertain, surprise, and move people. They’re the modern vessels for our stories – our imagination. They facilitate communication and communion.
We publish games but there is more to it. Raw Fury is a passion project. We’re privately funded, fiercely independent, and all about doing what makes us, and the people we work with, happy.
THE TENETS OF FURY
Principles We Work by:
Treat People like People. Transparency, mutual respect, and trust are the basis of making this work.
For Happiness, over Profit. We work with people we like, focus on happiness, and believe money comes as a derivative of people feeling happy and motivated to do their best work.
Games are Art. They can touch people. To change minds and hearts. They can transmute an idea into something new.
A FEW OF OUR GAMES
Sable (developed by Shedworks) is a coming-of-age tale of discovery through exploration across a strikingly rendered open world desert. Go on a deeply personal journey across an alien planet as the young Sable, exploring ancient monuments, ruined architecture, and ships fallen from the cosmos, all while learning the history of its inhabitants and discovering her place in the world.
Townscaper (developed by Oskar Stålberg) is an experimental passion project. More of a toy than a game. Pick colors from the palette, plop down colored blocks of house on the irregular grid, and watch Townscaper's underlying algorithm automatically turn those blocks into cute little houses, arches, stairways, bridges and lush backyards, depending on their configuration.
Backbone (developed by EggNut) is a post-noir narrative adventure. Become raccoon private eye Howard Lotor and explore dystopian Vancouver inhabited by animals as you uncover a deeply personal story of change and transformation.