YRS TRULY is an award-winning creative studio based in London. We help brands in tech and gaming be more inclusive and reach new audiences. 😀 You can find out more about work here, check in with us on Twitter.

We’re an ethical business, which means we care about inclusivity, fair wages, financial transparency and sustainability. As members of the Conscious Advertising Network, we champion diversity and stand against misinformation and hate speech. We’ve also taken Ukie’s Raise the Game pledge to work towards equality and inclusivity in the gaming industry. 

Our code of ethics

YRS TRULY was born out of a belief that gaming is for everyone — and we want to champion a better, fairer, more egalitarian society for all. Here’s how we’re planning to do our bit:

• Diversity and inclusion
  We want to see opportunities being given to those who have felt excluded from gaming. This is at the core of who we are — previously overlooked ourselves, now making space for others like us. In practice, this means doing our best to provide opportunities for content creators and contractors of marginalised backgrounds. We see them as a natural part of the larger gaming community.
  
  
• Fair and transparent pay
  • We pay our employees and contractors fairly and on time.
  • No full-time employee past their probation earns less than £30,000.
  • Financial stability and the long-term safety of employees are our priority.
  • We’re transparent with our donations, making them public as they happen. List of recent donations can be found here.
  • We publish salaries at the end of the year — like we have in 2021.
    
    
• Advice and services at a discounted rate
  We provide our services at a discounted rate to charities, non-profits and small businesses fully owned by members of underrepresented groups. Where possible, dependent on schedule, we’re also happy to offer mentorship or advice to game developers, publishers and content creators of underrepresented groups.
  
  
• Supporting small businesses
  Where possible, we give preference to suppliers with ownership from underrepresented populations. We also do our best to support small retailers and producers where we can.
  By 2023, we aim to make at least 30% of purchases from suppliers with ownership from underrepresented populations.
  
  
• Not making the world a worse place
  As most of our business takes place online, it’s hard to measure our environmental impact. We can, however, take steps to ensure that we remain as sustainable as possible:
  • When possible, we use public transport instead of cars. We also use train connections, including internationally, instead of flying.
  • We are a vegetarian/vegan business — our team lunches and catering at our events and shoots will always be vegetarian/vegan. When looking for catering, we will also give priority to local vegetarian and vegan suppliers.
  • We have a list of environmentally-preferred suppliers for shipping, our HQ and home offices, and we buy locally where we can.
  • We participate in our council’s recycling programme.
  • Our merch, t-shirts and business cards are all sustainably printed. We don’t create items meant to be thrown away — everything can be reused or recycled.

We’re always looking to improve how we conduct our business and are open to suggestions from employees, contractors and clients.