We're looking for a Marketing Lead to shape how our games connect with the world. This role blends strategy, storytelling, and experimentation—perfect for someone who can zoom out to craft the big picture while diving in to test what actually moves the needle.

You’ll drive the go-to-market strategy for both current and upcoming titles, lead early-stage market validation for new concepts, and work hand-in-hand with our Community Manager and Development Team.

This is a key leadership role for someone who thrives in indie-scale environments—big enough to make an impact, small enough to own the vision. You’ll have the freedom to build, the responsibility to lead, and the creativity to shape how our games are discovered and loved.

Key Responsibilities

• Develop and execute marketing strategies for pre-launch, launch, post-launch, and other key milestones.
• Manage backend operations across Steamworks, the App Store, Google Play, and Nintendo platforms.
• Create and distribute the monthly developer broadcast newsletter via Steam, and social channels.
• Collaborate with marketing partners or other organizations to execute marketing campaigns.
• Collaborate with Community Manager to develop meaningful events.
• Host and manage game-related events and shows, both virtually and in-person.
• Create high-quality marketing assets, including banners, screenshots, animations, and short videos.

Must-Haves

• 2+ years of professional experience in video game marketing or equivalent.
• Proven track record of strong execution in delivering successful marketing and community campaigns, including preparing and distributing press releases and engaging with content creators.
• Excellent communication and organizational skills.
• Intermediate skills in image and video editing (e.g., Photoshop, Krita, DaVinci Resolve, Premiere).
• Love for indie and AI technology.

Nice-to-Haves

• 2+ years of marketing communication professional experience in video game, content creation, fashion, tech or adjacent industry.
• 4+ years of professional experience in video game marketing or equivalent.
• Familiarity with AI-focused applications (AI Dungeon, Character.AI, Talkie).
• Existing social connections or network within the gaming, or AI sectors
• Familiarity with analytics tools and game-specific data analysis.